Built to Succeed: Studio Velo & Our Beloved Sprinter

Building Business and Customer Loyalty


When Studio Velo, a high-end bicycle shop in Mill Valley, California, wanted to give its business a competitive edge, it created SV:Travel. “Our new division lets us offer our customers on-the-road travel adventures that create community, strengthen customer loyalty, and drive sales,” says founder and owner Scott Penzarella. “And the focal point of that experience is our Studio Velo Sprinter.”


The qualities and capabilities Sprinter provides Studio Velo are important to all its clients, but especially to those attempting their first long distance rides. “From the moment you depart to the moment you arrive, the Studio Velo Sprinter becomes your home away from home. It’s what you see from the distance, awaiting you at every turn.

It’s the safety blanket for our clients and our staff on a long, challenging ride down the California coast,” Penzarella says. “Purchasing the Sprinter was far and away one of the best decisions we made in SV:Travel’s first years of operation, not only for our business, but for the experience of our clients.”






Mercedes-Benz Sprinter: My Sprinter, My Way


Studio Velo’s Sprinter is built on a 2500 High Roof Passenger Van with 144-inch wheelbase, and it’s routinely put through its paces on cycle adventures of one to four days duration in all kinds of conditions across a wide range of terrain. It’s outfitted to please Penzarella’s demanding clientele, sporting custom cabinetry, a full mobile kitchen for the professional chef who accompanies every trip, even a wireless hotspot. The front and rear receiver hitch mounts

welded to the chassis support bike racks, equipment racks, and portable work stands, adding important practical advantages to the comfort and luxury features. On-the-road bike repairs and adjustments are handled with the same aplomb as the gourmet meals and café lattes are dispensed.


“The Sprinter provides comfortable seating for the long drive home and ample storage for gear and equipment,” he says. “It easily tows our trailer with up to 14 bikes with incredible fuel efficiency, and its driving prowess over the long, windy roads we travel is unbelievable. In short, it does it all.”


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