Studio Velo's new digs.

Many of you have been to our new store in Downtown Mill Valley.  While only 4.1 miles away from our old store, things are really starting to look up. For those of you who have not been to our new store or who follow us from afar, we'd like to share a few photos of our new space.  Here is a peak at the new, larger, retail store. Enjoy.

The entrance is the most impressive. A selection of our favorite partner brands t-shirts and jerseys, Rapha & Rapha, below our latest bespoke work of art. Currently we are showing off a De Rosa King with full Record and a pair of lightweight MadFiber wheels. This is a dream bike worthy of its front and center location.... at least until the next lust machine is on dispaly here. 


As one walks around the stunning front display (designed by the way by a friend who also designed our cafe, The Station, in SF) you will encounter our uniquely designed and painted "cash wrap." This is where all of our nutritional and small accessories live. Tightly organized, this display allows our clients to walk on either side of the store, but see the same products, as they are mirrored from side to side. 


On the north side of the room, lives our three bike brand areas, currently outfitted with bike from Guru, Time, & Independent Fabrication. The wall begins with a custom area for our friends at lifestyle apparel brand, Taylor Stitch and the followed by a wall display of our favor wheels. You can see further down the wall begins our main clothing area, with the best in the business showing off their bibs, jerseys, vests and more. You won't be disappointed with the selection from Capo, Rapha, and Giordona, three of the world's top cycling apparel brands. 


No pro shop is complete, however, without a nice selection of the world's finest mountain bikes. From Pivot to Ellsworth, Yeti to Independent Fabrication, we firmly believe Studio Velo offers the best mountain bikes on the market today. Whether you are looking for a lightweight, race-ready 29er, like my 22lb Ti Indy Fab 29er raced in Leadville and beyond, or a carbon suspension bike from Pivot, Ellsworth or Yeti, we honestly believe our years of racing and riding show their colors in Studio Velo's mountain bike line up.  We live and breath mountain bikes like no other.


The BOH (Back of the House) is filled with a bunch of good looking technicians and bike fitters. Above is our head mechanic Josh working his magic on a wheel repair. Equipped with the finest tools in the industry, no repair is too complex for our crew of techs. 


No pro shop is complete without the latest in bicycle fit technology and a place to do it. And no technology or fit system is worth a penny without a skilled professional leading the process in a dedicated fit area. Studio Velo is proud to have two professionally trained and skilled bicycle fitters. Come see why years of professional racing and thousands of bicycle fittings ensure the most comprehensive fitting in the Bay Area.


To experience the best of Studio Velo, however, is to experience its staff. We are so proud of our staff and hope you too get a chance to meet some of the most professional, friendly, intelligent and passionate industry experts in the world at our new home soon. 


Come see us.  


31 Miller Ave

Mill Valley, CA 94941


Rapha Summer Sale

Here at Studio Velo we are officially coming into Summer weather and leaving Winter behind. While we start to bundle up for some cooler weather it is time to make room for some Winter clothing. 
Below is some of the great Summer weight Rapha gear that we have in stock and is up to 50% off! Give us a call at the shop for product availability and to inquire about purchasing your Rapha gear!

Lightweight Jersey - $120.00 (reg. $185.00)



Super Lightweight Jersey - $110.00 (reg. $160.00)



Cross Long Sleeve Jersey - $140.00 (reg. $210.00)


Merino Polo Shirt - $90.00 (reg. $160.00)
Long Sleeve Button Down - $125.00 (reg. $220.00)


Rapha 3/4 Short - $160 (reg. $230.00)

- Beige & Dark Grey -





Long City Riding Socks - Sale $12.50 (reg. $25.00)

- Orange, Blue & Dark Olive -




Brevet Socks - Sale $12.50 (reg. $25.00)

- Purple & Charcoal -




Grand Tour Shoes - Sale $375.00 (reg. $450.00)
- White & Black -
Women's Wind Jacket - Sale $135.00 (reg. $270.00)
- Red & Cream -
Women's Gilet - Sale $95.00 (reg. $190.00)
- Black & Cream -
Women's Logo Tee - Sale $23.00 (reg. $45.00)
- Light Grey & Black -
Men's Logo Tee - Sale $23.00 (reg. $45.00)
- Pink & Black -

Call Studio Velo to order now! (415) 380-1882

Also, click here to check out the rest of our sale items!

Helping Ladies Get Awesome On Their Bikes

I’m a professional cyclist with Vanderkitten-Focus women’s team, and have raced in Europe, Australia, and the U.S. for almost a decade. I also mentor the Early Bird Women’s Developmental team. I have spent a lot of time on a bike, as a racer, commuter, messenger, and world traveler. I know the importance of a good bike fit and even better yet, how awesome a custom bike, built just for me, can be.

I’ve worked in the cycling industry for over a decade, and I focus on women’s specific fits and helping ladies get awesome on their bikes. That said, about half my clients are men, and my ultimate goal is to provide a comfortable environment with excellent results.

I got into bike fitting, and women specific fitting, for a few different reasons.
Over the years I have had several bike fits, all of them preformed by men. The experience was good, and the fit results were stellar, but as a woman being fit, I soon learned the experience could be even better.

I was getting a custom bike built for me - a beautiful steel frame for commuting and bike touring. The framebuilder (a woman) had a local woman here in the bay area performing the fits for her. The over all procedure was similar to the other fits I have had, but the conversation was completely different. That’s just it: the fit was a conversation, where the woman fitting me explained every aspect of what she was doing.  I asked questions, she asked questions, and we gave each other feedback until I was 100% comfortable and confident that I would be getting a custom bike perfectly fit for me.

After this experience I knew I wanted to be able to offer the same experience to other women. I soon went to Boulder, Colorado to become certified as a Retül bike fitter. Upon my return, I found a perfect partnership with Studio Velo, one of the only bike shops that I know of that has a dedicated Women’s Studio, and goes out of their way to make women feel comfortable, in what can be an intimidating environment.

So why get a fit? If you have ever experienced back pain, neck or shoulder pain, numbness, knee pain, or an over all discomfort or lack of power on the bike, you would be a perfect candidate for a bike fit. If you just got a stock bike from your local bike shop that did not come with a fit, or purchased one second hand, you probably need a bike fit. As a woman most stock bikes come with bars that are too wide, or stems too long, forcing you to strain to reach the brakes, therefore compromising the handling and over all ride, quality, and comfort of the bike.

Even if you only ride once a week,  a properly fitting bike can prevent injury. You may enjoy it so much you'll want to start riding more…

I have first hand experience with all types of bikes and disciplines, can relate to your discomforts on the bike, and am not afraid to talk about it with you. I can make recommendations on equipment and clothing from first hand experience, and will make sure you have an awesome fit and experience getting there.

Studio Velo has an equal selection of the best women's apparel available anywhere. We have an awesome saddle program that lets you try out several different saddles until you find the perfect one for you. Lastly (and importantly!), we have some of the best mechanics in the industry to dial your bike in.

When you're ready to get started, drop me a line at

The " Absolu " dream racing machine

by Bill Keller

My love affair with a beautiful French woman began in March 2012.I had to wait three months to be introduced, but she was well worth waiting for. One day I got the call from SV that my custom hand made and hand painted " stealth " black CYFAC Absolu had arrived.  Josh, SV' s bike builder extraordinaire, was as excited as I was to assemble it. I love Cyfac's attention to detail and craftmanship! In addition SV put on Mavic's lightest ( clincher ) climbing wheels, the R-sys SLR. To top it off, thanks to Chris Reed, my  machine would be powered by the new Campy eps electronic shifter. It was a match made in heaven. My experience owning and riding the Absolu has been nothing short of fantastic. 

Recently I had the opportunity to compete in Trois Etapes, a three stage/day charity bike race in the French Alps. To my pleasant surprise Scott Penzarella had organized Cyfac Absolu's, complete with Mavic R-sys wheels and the latest Shimano Ui2, for all of  us to use in the race. We were truly the envy of all the competing teams. It is one thing to casually ride an Absolu. It's another thing to race on one. You can't help but feel like a pro as you easily glide around tight descending corners and cruise up steep terrain. Even Carlos Sastre, 2008 Tour de France winner and lead pro for Trois Etapes, was suitably impressed with our Cyfac's. In fact, he kindly autographed every bike for us!

Following the race, the five  Absolu's were shipped back to the Cyfac factory where they  are being polished up and clear coated before traveling on to California. Hopefully in time to mark the opening of the new Studio Velo store in downtown Mill Valley. It is my understanding that Scott may raffle off one or more of these beautiful autographed machines to celebrate the new facility. I hope so because I plan on buying a number of tickets in the hopes of winning one. 

Stacy Sims Serves Up Nutrition Advice at The Station

As if good food and Blue Bottle Coffee and Chef's Chris' food weren't good enough reasons to head over to the Financial District, last week The Station -- Studio Velo's food & coffee cultural extension-- hosted a discussion with sports physiologist and nutrition expert Dr Stacy Sims, from Osmo Nutrition. Stacy's research in to the field of sports hydration has revolutionized how endurance athletes world-wide approach their hydration and nutrition. Olympic medalists, national champions, and elite-level athletes have reaped the benefits of her "nutrition in your pockets, hydration in your bottles" philosophy. Sure, I won't be riding in the pro peloton next season, but anyone who knows me knows I'm all about the food (I like to think of cycling as an expensive eating disorder.) So I caught a ride across the bridge in the Studio Velo Sprinter van, excited to hear what she had to say.

After some yummy snacks and a little mingling, Stacy began the discussion by briefly dispelling some common nutrition and hydration myths, like why you can't measure your level of dehydration by the color of your urine or weighing yourself before and after exercise. Then, rather than giving us a Nutrition 101 lecture, she turned it over to us and asked for questions. Now we're talking...

There were several questions on how to avoid cramping. Apparently, I'm not the only one who discovered the joys of cycling, only to discover the pain of twitchy calves and a knotted tummy. Of course, what you mix in your bottles plays an important role in keeping cramps at bay, and to this end Osmo Active Hydration can help. But rather than just pitch product, Stacy delved into the science behind the product and talked about how the nutrition found in many jersey pockets can sabotage even the best mixed bottles. In addition to the usual suspects - gels, GUs, shot blocks, and similar products - were some surprising ones, like bananas and coconut water. Some cramps aren't hydration related (they're a neuromuscular response triggered by anything from inadequate stretching to stress) and we learned ways to avoid those as well.

How to fuel post-ride, during that critical 30-minute window and beyond, was another hot topic. Most recovery drink mixes contain high levels of antioxidants which impede your body's natural response to training stress, limiting physical gains. Osmo Acute Recovery contains a beneficial mix of the right kinds of proteins, carbohydrates, and electrolytes to promote rapid recovery and performance gains, as do such foods as low-fat Greek style yogurt and quinoa. Your evening nutrition choices can be the difference between waking up renewed and refreshed or tossing and turning in drenched sheets. Remember those antioxidants you're not supposed to have immediately after your workout? Night time is a good time to eat foods rich in antioxidants, magnesium, zinc, and protein to promote restful sleep and avoid night sweats during hard training blocks.

Stacy shared advice about what to eat during triathlons and other endurance events. Wondering what to eat coming out of T2? Stacy recommendation might surprise you.  She also explained why going from solid to semi-solid foods over the course of long events will not only keep you better fueled but better hydrated, making the difference between struggling to finish and finishing strong. It didn't take long before I realized that even though I've been filling my bottles with all the right stuff, I needed to rethink what I put in my pockets. Goodbye liquid calories, hello.. well, i can't give you all the secrets now can I? 

After our questions were answered, we said our goodbyes (but not before urging Stacy to open up a food cart in Fairfax) and headed back to Marin.  

I understand Stacy will join us again -- this time at Studio Velo in MV -- for another Q & A session.  This is something not to be missed. Stay tuned for the next talk! 

by Shelley Hagan - SV employee and bike racer