Tonight at The Station SF: Shinola, Beer & Bikes 6-9

Tonight at The Station SF: Shinola, Beer & Bikes 6-9
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Join Studio Velo and our partners for one of our upcoming demo days!

Pivot Cycles Demo:

Date: March 23rd, 2014
Location:  China Camp Miwok Meadows
Time: 9am-3pm

Mavic Wheel-Tire System Demo:
Date: Saturday, April 6th.
Location: Studio Velo
Time: Meet at 7:30am, ride at 8am

*Meet at 7:30am for wheel fitting or drop off your bike the night before*

Please contact with any questions.

Learn more about The Station SF today!

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Studio Velo Cycling
31 Miller Ave
Mill Valley, California 94941

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Bicycle Fitting: Refer a friend & get a $50 gift certificate at Studio Velo!

Bicycle Fitting: Refer a friend & get a $50 gift certificate at Studio Velo!
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The most important dynamic between any rider and bike is fit.



As you already know, the benefits of a great bicycle fitting are many.  You know this because you have experienced a world-class, professional bicycle fitting here at Studio Velo.  Help us spread the important word about the benefits of a professional bicycle fitting and enjoy a shopping spree on us. Please share this email with one of your riding buddies: A great fit makes you more comfortable, more efficient and simply faster and better on your bike.*
*Once your friend or friends obtain a fitting by Colin, you will receive a $50 gift card at Studio Velo.  No quantity limitation applies. The more fits you refer, the more credit you will receive!

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A New Season, A New or Improved Bicycle Fit
Here at Studio Velo, we offer a unique approach to bicycle fittings: First, we are one of few bicycle studios in the country who offer both Retul & DFU (Dynamic Fit Unit) fittings to ensure the most precise and objective fit available. Secondly, Colin Beardsley, former professional cyclist and veteran bicycle fitter, provides the most experienced, comfortable and unique fitting experience anywhere. 

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Consider these nice upgrades we find invaluable each season.
- New Shoes.  The Sidi Genius 6.6 is a high performance shoe built with a Vent Carbon Sole, Adjustable Heel Retention System and Caliper buckle two-way ratchet system to provide you with the best all-around fit. Riding in shoes that are broken down or not the right size can impact your performance and efficiency not to mention your comfort on long rides. Don't get hotspots get new shoes!


- Custom Insoles. Many cycling shoes come with thin, low quality insoles. Unlike other insoles, theses cycling specific Conformable Insoles are stiff and custom molded. More like an orthotic these are shaped specifically to your feet. They can help alleviate hotspots and other fit related shoe issues.

- A New Bib Short.  Nothing undermines comfort like an old chamois. Consider one of the many great bibs & knickers SV offers that will let you ride comfortably all day long. We carry cycling apparel from the best brands in the business, each unique from the others, stop by Studio Velo soon and see what works best for you! Personally we just found a new shop favorite in the Capo Ceramica Bib, to learn more visit us online or in the shop to learn why!

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Does this sound like a cyclist you know? 
The perfect frame. Check. High-performance wheels.  Check. The latest parts package (gruppo). Check. A comprehensive bike fit.  Anyone? 
These are the same people who wouldn't dare run in shoes that were too tight or wear a suit two sizes too big. Yet, they're out riding hundreds of miles, enduring mysterious pains and ailments, all because their bike wasn't properly fit to their body and riding style from the beginning.
Retul offers the ability to measure to sub millimeter accuracy.


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Train Smarter: Active & Recovery Compression from Skins

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- Compression clothing improves both cycling & cycling- related sports like Skiing, Running and Crossfit, etc. -


SKINS. Scientifically proven and tested to work.
The primary benefit of compression garments is on the body's circulatory system. Wearing compression applies pressure to your limbs, which helps to increase the blood flow velocity under the compressed area, forcing movement back to the heart and thus improving your body's health & recovery.
Studio Velo stocks a range of SKINS compression garments taylored to help your performance on and off the bike. Remember, training is as much about the work as it is the recovery!

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SKINS A400 Tights - SKINS A400 Tights feature Dynamic Gradient Compression technology designed for active use. The A400 tights come with a Memory MX waistband for comfort which moves with the body alongside strategically placed fabric panels for enhanced muscle stability and support . The shaped crotch is also designed for comfort when active. The SKINS A400 tight is the ultimate compression tight.

Recommended Use: Winter Sports (skiing/snowboarding
, skate skiing)
, CrossFit, Hiking, Cycling, Running

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SKINS RY400 Tights - SKINS RY400 Recovery Tights are the essential bottom to pull on after every training session to help reduce exercise induced muscle damage, so you can get back out there again faster!
Features Dynamic Gradient Compression technology designed for post-workout recovery. The 400 fit
ensures optimum compression levels and a comfortable fit
The SKINS RY400 tight is the ultimate post-workout recovery tight.

Recommended Use After: Winter Sports (skiing/snowboarding, skate skiing), CrossFit, Hiking, Cycling, Running




SKINS MX Calf Tights - SKINS MX Calf Tights also feature Dynamic Gradient Compression technology for active use. The MX Calf Tights have memory fabric panels for biomechanical function and enhanced calf support. The MX Calf Tights are designed to help prevent calf and achilles injuries by utilizing controlled pressure technology over the achilles tendon.

Recommend Use: 
CrossFit, Hiking, Cycling, Running, Gym, Outdoor Sports

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This is a limited-time offer so don't hesitate to make your way over to Studio Velo or
visit us online at
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Enve SES 3.4 Clincher tested & loved on Mt. Haleakala

Finding the perfect all-around wheelset is no easy task.  There are so many different wheel companies in the cycling world these days, it's no wonder consumers are confused by the massive selection and variety.

While some might be overwhelmed by this plethora of options, we frankly believe there are only a few true wheel manufacturers out there who get it right.  Mavic, Zipp, HED, Fulcrum/Campy, and Enve, for example, lead the industry in innovation, quality and customer service.  It's no coincidence these are precisely the wheels we stock at Studio Velo.  Indeed, there are wheel options from Specialized, Trek, among others, but in our eyes, these are not wheel companies; these are companies who make wheels to "accessorize" their bikes.  That is not the purpose or philosophy of the aforementioned brands, whose incredible R&D drives performance, durability and safety. As a result, you, the rider, experience what its truly like to experience wheels that are versatile, stable, smooth, snappy, solid, and fast. 

Here at Studio Velo we pride ourselves on testing everything we sell.  Recently, a customer experienced a wheel failure (a delimitation of the rim wall) on a carbon Enve wheel which gave us pause.  It was unclear whether this individual "rode" the rear brake exclusively on the downhills (a no/no in carbon wheels), had excessive wear on the brake pads or simply experienced a poorly built wheel. It became apparent that we needed to test this particular wheelset, that is precisely what I have been doing for the past 4 weeks, culminating this test period with a 38-mile descent down Mt. Haleakala, Maui.  This 10,225' climb, with 38 miles from summit to sea, provides the perfect testing ground for these Enve 3.4 clinchers.

The final stretch up Mt. Haleakala

The Enve SES (Smart Enve System) 3.4 clinchers, as described by Enve, "are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines." The 3.4's, being shallower, offer maximum performance characteristics when the wind conditions are strong, like many days atop the 7 Sisters, riding down the California coast, or right here in Maui, which is probably the windiest of all. With a front rim of 26mm wide and 35mm deep and a rear of 24mm wide and 45mm deep, this wheelset is the most stable wheel in my wheel quiver and certainly the most confidence inspiring for its depth. 

As I descended down past Kula (see photo below showing the return trek) the wind was gusting to over 50 knots yet the wheels proved to be incredibly stable. This was by far the most impressive riding characteristic.  The shallower, wider front rim provided incredible stability while still feeling snapping and fast on the flats, sharp in the corners, and with incredibly solid breaking. 

The windy backside of Mt. Haleakala

The net/net experience:  A+.   Last year I raced a brilliant pair of Mavic Cosmic Carbon Ultimates, which unfortunately with my bike flew off the back of my car.  After a week of testing, I have decided to purchase a slightly lower cost wheelset, the 3.4 Tubulars for racing while riding the 3.4 clinchers in everyday conditions.  This seems like a winning combination.

To learn more about this or other Enve wheels , please come into the store, test our demo wheels or do some research on line here:

The "How to dress warm riding in Marin County this winter" Guide

Many clients ask us how to dress appropriately for the changing temperatures of Marin County.  From summer to winter, the cold and warm micro climates actually change from the coast to the valleys and vice a versa. In the winter, the coast can actually be warmer than the inland valleys, drawing in fog and quite cold temperatures from the central valley. Most of us know the opposite affect occurs in the summer: warm inland air pulls the cold and sometimes wet conditions (FOG) from the Pacific Ocean. 

During much of the winter season (November through March), riding comfortably can be particularly difficult with the amount of climbing one must do to get in the miles (LSD rides).   Climbing any one of the local climbs quickly heats ups the core/body, sometimes causing excessive sweating. Result: a wet body from top to bottom.  If you do a Stinson Loop, for example, you climb several long climbs, followed by a cold, shaded descent to the sea.  Heading north along the coast or in West Marin, the shady north-facing sloops can be so cold that ice can cover the roads all day long. These changing conditions can make your clothing selection quite difficult. It occurred to me yesterday, while I set off on a short Muir Woods loop, that it might be fun to share some of our personal ride experience to our loyal followers in this challenging area called "suiting up." 

So what's the key to riding in these conditions?  Not only is layering correctly imperative to riding comfortably, but layering with the right layers, (i.e. the right weight of clothing) is particularly important.

Here is my general routine this time of year.  Follow these general tips to feel relatively confident you are putting on the right gear for most of the weather conditions here in Marin County: 

Believe it or not, I generally take a very brief, but hot shower on cold days.  I warm up my muscles, dry off, and proceed to apply a healthy application of Winter Embrocation to my legs (quads and knees).  I sometimes wear Winter Embro when I am riding in the rain and may not wear knee or leg warmers; but many times I apply it and then cover my legs.  Chamois butter next (sorry no photos or advice on application for this one; you must learn on your own). One key distinction, don't confuse chamois butter with Winter Embro!).

Next, I pull on either 3/4 knickers or full-length tights.  However, I find full leg warmers are the appropriate weight for most training days; they also provide extra versatility that is required for the changing weather conditions. For the early-morning commuter, however, I find 3/4 or full length tights are the perfect choice for quick on-and-off dressing. My new favorite product in this category is the Rapha leg warmers. Fully articulated with flat-lock stitching, these leg warmers offer a nice balance of thickness and comfort and stay positioned very well throughout the ride.

Please keep in mind,  if I am caught mid dress at this point, my wife usually laughs and walks away, reminding me how silly I must look half naked with leg warmers covering my legs only and the smell of  embrocation wafting in the air. Imagine, heart rate strap intact, leg warmers pulled up all the way to the top of my thighs and nothing else but my bare skin.

I now pull on a next-to-skin wool & technical base layer, typically the Rapha merino wool shortsleeve or sleeveless version. I save the V-neck versions for casual outings. Once on, I pull on my favorite bibs, right now they are the Capo GS bib technology used to make the Studio Velo Custom GS Kit. Follow this step with a matching top (no one can see me in a matching top of course, but if I stop at The Station SF or Cibo, I need to look good on the way to and from the bathroom, right?) and you are almost ready. 

Next step, my most important outer layer for this time of year:  I usually select among one of the following, depending on the temperature  and the difficulty of my effort. 

If it's really cold, my go-to jacket is the Capo Padrone Thermal Jacket:  Made up of a windproof outer layer and a mid-level fleece lining, this is the perfect cold weather jacket due to extra moisture protection layer, Shark® and Windtex® wind proof membrane, with micro fleece back and Super Roubaix® Carbon lateral stretch panels. Temp range is near 30deg on the low end. 


If it's in the 40s, we really love the new Assos iJ. shaq Uno Jacket which looks so good on the road, that is, it makes everyone look fast; it also offers the same highly functional qualities that Assos is known for.  The fit is tight, however, so it's only for the slender riders. 



And if it's variable conditions, in the high 40s to low 50s, I will likely wear a Capo or Rapha vest, depending on what best matches my bottom side. Rapha is stylish and functional but for this time of year, the Capo Padrone vest, with the two-way zipper is handy beyond belief. 

Finally, and most importantly, I grab a good pair of winter gloves (we probably have the best selection from Rapha, Capo & Assos than in any past year), the Rapha Winter collar (probably the most incredible piece in my entire accessory quiver, many times overlooked but worn by the entire Studio Velo Master squad), along with a pair of Rudy Project photo-chromtic sunglasses which work well in the changing light conditions.  Some times I wear overshoes, some times I wear overstocks.  But I always wear a good pair of wool socks!


One important addition:  if it is really cold and I am planning on doing a hard interval or two, particularly up hill, I bring an extra base layer for the top, undress quickly, and put a fresh, dry base layer on for the descent. This is a "pro" move that was taught to me years ago. It has truly saved my bacon.  It's not like anyone will be standing at the top of Tam handing out newspaper for guys and girls like us. 

So, get prepared for our weekly Sunday's ride, 8am at Studio Velo,  and feel free to ask us how to be better prepared for these winter conditions.