Yeti Clearance Sale at Studio Velo!

 
Save up to 50% on 2013 Yeti Bikes!
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Save up to 50% on 2013 Yeti Bikes
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Yeti, Yeti, Yeti.
 
The 2014 season is rapidly approaching and we are making room for new models. For a limited time only we are offering some of Yeti's top 2013 models 30-50% off!

Now is your chance to swoop up one of the industries top performing bikes at bargain prices!

Orders out-of-state will be charged $150 for shipping.

Check out all winter sale and clearance items here!


Also, visit our website for blogs and our Bike Of The Week! Stay tuned to our weekly emails for hot sale items and weekly tips!
 
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ASR 5
Light and stiff, this is a great trail bike. Made with an aluminum front triangle with a carbon rear triangle. Come try out our demo and see why this is such an awesome bike!

 
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Check out the ASR 5 here!

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Everything about the frame screams speed and efficiency, the perfect blend of carbon that is able to take a beating on the trails but remains super lightweight.

 
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Check out the ASR Carbon here!
 
  
spacer.gifdivider2.gifBig Top
The Big Top is a well reinforced aluminum hardtail with a carbon rear triangle. Surprisingly nimble and quick, those technical sections just seem to melt underneath the bike.
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Check out the new Big Top here and the demo Big Top here!
divider2.gifSB-66
Weighing in at a svelte 6 pounds while still boasting 6 inches of travel the light weight of the frame coupled with Yeti's new Switch Technology makes this one of the most capable all-mountain rigs on the market. If you want to get to the top of the climbs first and then put even more time into your friends on the descents, this is the bike for you.
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Check out the new SB-66 here and the demo SB-66 here!

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SB-95
It took Yeti three years and countless prototypes to create a bike that we feel embodies the characteristics of a true Yeti trail bike. It has loads of tire clearance, corners quickly and descends technical terrain confidently - while still reaping the benefits of its 29'' wheels.
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Check out the SB-95 here!

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Winter Clearance
Long sleeve, tights, gloves & more!

Don't forget to check out our clearance section for top-of-the-line gear brands you like and prices you'll love!

 
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Also, new and discounted Rapha items at Studio Velo now! Call or email (kyra@studiovelocycling.com) at the shop today to place your order! (415) 380-1882

                   

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Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

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Why does a cyclist climb a mountain? Because it is there, right?

 

Does the same cliché spoken by many mountain climbers apply when a cyclist climbs a mountain because it is there?  I think perhaps it does.

Over the past four days, a group of cycling enthusiasts tackled some of the hardest climbs in the entire United States-- if not some of the hardest climbs in the world.  Why you ask would one seek out to climb over 30,000’ feet in less than 4 days?  Why would one endure the staggering heat of the Owens’s valley while seeking to climb over 6,500’ to summit White Mountain Road at over 10,000’ high?

To some it’s a mystery; to other’s it’s the challenge and the rewards that come with it.  To talk about this area of California doesn't do the area justice. Indeed, if you want to learn more about this area, you can just as easily read Cadillac Desert.  I think it's much more interesting to learn about this fine place in the world by meeting the people, the SV fan club if you will, who just spent four days with us at SV: Travel. 

Allow me to introduce you to  the 10 riders who “conquered” the high mountains of the Eastern Sierras of California this past weekend.   These are the ten riders who joined us on our semi-annual trip to one of the world’s great wonders -- to cyclist and to all who visit this incredible area.

 

 

First and foremost, coming all the way from Dallas ,Texas, is Kevin, avid cyclist and Ironman tri-athlete whose most challenging hill climb is the overpass  near I-35. Wanting to test the limits of his physical and mental abilities, Kevin came to the Eastern Sierras with his game face and Texas twang.

 

 

Recent graduate of his first double century, Dean, who returned for his second consecutive year, came bad to experience the “glory through suffering," a phrase we don't use loosely here at Studio Velo. If Dean says there's pleasure in suffering, there must be just that (see below). 

 

 

 

Bill, the only Studio Velo client to join  us for each and every Eastern Sierra trip since our first trip 3 years ago, never seems to get enough of "its magestic beauty and kick-ass challenging climbs. Both match anything I have ever done in the past and both take my breath away," he reminds us. No one knows this place better than Bill and it will never be the same without him. 

 

 

 

Brian, Muir Beach resident and daily bike commuter nearly every day to San Francisoc, comes for the inherent “challenges against the most demanding climbs in the world.”  To our dismay, he sure makes it look easy, taking the KOM each and every day with a smile on his face and a homemade vegan bar in his pocket! 

 

 

 

 

Steven,  having heard about these trips for years, he sought out one of the most demanding trips in an effort to see how hard he could push himself. After day two, he shared “After doing over 9 Ironman races, this is the hardest thing I have ever done.”  Well, if doing something this hard makes him look this good climbing up White Mountain, then he probably needs to come back. Well done Steven. 

 

 

Video producer and world traveler, Scott joined us from Scottsdale, AZ – a nine-hour drive up to Bishop.  Ready for the heat but perhaps not the hills, Scott was introduced to the “big boy” climbs of the Eastern Sierras. And he did them in style and grace. 

 

 

Steve, soon to race his first Master’s Cat 5 road race this coming weekend, sought out “the best way to reset his fitness bar” while at the same time learning what it means to really suffer on the bike…. with a smile on his face and full of Pie. Raising the bar, while raising a fork.

 

 

Taylor dreamed of riding in the Alps one day.  Notwithstanding the need to travel so far, he sought out what are actually harder, steeper and longer climbs than some of the most infamous Europe has to offer.  With a little bit of welcomed coaching and encouragement by the SV Team, he thrived and thanked us for it. 

 

 

SV:Travel veteran, Dillon,  wanted something new, something more challenging than all of the great rides he has done before.  Though  a 7-hour drive stands in the way for most weekend riders, Dillon “begged” for something his legs never knew they could conquer. His favorite climb, and what he called “epic” not only for the climb itself  but the scenery that surrounds it, is White Mountain, a climb that leads you into the heard of The Bristle Cone Pine Forest, home to the oldest trees on earth.

 

 

Testing himself to his limits and perhaps beyond, Dave was, as he put it so kindly,  “inspired by not only his fellow riders, but by the sponsors of the trip.”  On SV: Travel trips, it’s never about age, but rather about spirit, enthusiasm and desire. Dave has all three. 

 

 

 

An eye “wide opened” by the beauty and grandeur of this area, Luke, SV mechanic and SAG extraordinaire for this year’s trip, has already begun planning a return trip.  He'll be bringing his fishing pole and downhill bike! 

 

 

Living vicariously through Luke, of course, the entire group of this year’s Spring Eastern Sierra Cycling Adventure hopes he gets some pie… high in the skies of beautiful California.

 

Scott & Chris – SV Guides

 

 

 

 

 

Things are heating up!

 
Things are heating up!
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Things are heating up!
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So hot.
Summer has hit the West Coast and we are loving it! So pull out the lycra and hit the road.

We have all NEW items from Capo, Rapha, Giordana, Mavic, Sidi & Lazer and we can't get enough! For our friends still living in the cold we have tons of great winter apparel on sale now.

In this week's email we want to give another special shout out to the Studio Velo Women who placed 2nd in this years annual Rapha Women's Prestige Race!

Also, visit our website for blogs and our Bike Of The Week! Stay tuned to our weekly emails for hot sale items and weekly tips!

 
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New Taylor Stitch!
New Studio Velo Mechanic Shirts from Taylor Stitch now available! Clean cut and stylish these are the perfect mix of quality, comfort and durability. The standard size tends to fit a little tighter due to the heavier fabric.

Donning a subtle SV logo on the back and tag at the bottom these versatile shirts can be worn wrenching on a bike or out to dinner.

We are very excited to team up with Taylor Stitch once again and even more excited to share with all of you! Check out the new Studio Velo Mechanic Shirts and all other Taylor Stitch clothing here.


 
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Pickwick-Grape

Brooks England for SV

With over a century of tradition and history Brooks England has become an icon in the cycling world. From saddles and bartape to packs and grips, they have perfected the classic and function cycling accessories.

Found on almost every Studio Velo employee, the Pickwick Backpack is the commuting cyclist dream! This versatile canvas roll-top backpack is made from water-resistant cotton and genuine Brooks leather trim. Also featuring one secret pocket and one extra compartment, both hidden on the back of the bag, completed with waterproof zips.

Pack a change of clothes and your laptop and head out on your bike with comfort and ease.

Check out Brooks England and the Pickwick Backpack here.
 
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spacer.gifdivider2.gifWeekly Tips:

- Rest Days. It is the time of year with a lot of tough group rides and training. Make sure you are taking that extra day off to rest and recover. Go outside, put your feet up and enjoy the nice weather, you deserve it! Also, be sure to try out Osmo's Acute Recovery mix for after long rides and training days.

- Clean Bike. Riding a lot? Make sure to clean your bike once a week. It is a great way to avoid issues from grime and keep your bike running like brand new!

- New Scenery. Join Studio Velo on one of its upcoming trips if you are seeking new rides and new views. Coming up is the epic, annual Eastern Sierra trip.


- Map It Out. Take your Garmin with you and download maps from other online or other users so you don't have to worry about getting lost!

 
divider2.gifThis May 11th Studio Velo/MCBC Dinner 
Saturday, May 11 @ 6pm

We have a few spots left for our annual MCBC dinner at The Station SF. As riders who use Marin County roads most days, I trust you understand the benefit of supporting the Marin County Bicycle Coalition.  And, of course, you get to eat Chef Chris' 4-course meal accompanied with great wines from Velo Vino!

I hope you will support Studio Velo and MCBC by signing up for this great night out!

**Note, the SV van will be leaving Studio Velo at 5pm if you want a lift to/from the city**

Details:
This Saturday, May 11 @ 6pm

Treat yourself to a 4-course, 5-star meal prepared by Chef Chris Dressick and support the non-profit that is transforming your Marin bike riding.  

Location:  The Station SF, 596 Pacific Avenue, San Francisco.  Doors open at 6 PM, with dinner, wine and dessert ending by 8:30 PM.

Sign up and see more info here.


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Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

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Studio Velo on an “Endless Ascent” to Improve Lives in Nepal

For the second year, Scott Penzarella will lead a U.S. team of cyclists on an “Endless Ascent” in the famous French Alps. This time around, their challenge will be the four-day charity pro-am race called The Trois Etapes, starting July 26 in Orelle, France.

 

The idea behind an “Endless Ascent” was created in 2010 when famed alpinist Will Gadd tackled an Everest-sized ice-climbing marathon – introducing the idea of a physical challenge that helps the non-profit dZi Foundation draw awareness to the needs of underserved, remote communities in Nepal.

The Trois Etapes is a pro-am race through the most iconic mountain routes of the Tour de France, and is on track to raise more than $2 million for charities around the world, including the dZi Foundation.

 

“For me, the Endless Ascent is about connecting cyclists to our passion, our community and the world,” said Penzarella. “It’s not just about challenging yourself to do the impossible. It’s about working to your limit to support those who need our help in every corner of the world.”

A Cat 2 competitive cyclist, Penzarella started Studio Velo in 2003 based on three core values: passion, precision and performance. “The ideas behind both The Trois Etapes and an Endless Ascent are very much why we started Studio Velo in the first place. It’s our way of celebrating the beauty and athleticism of the sport of cycling while shining a spotlight on the fantastic charitable organizations involved.”

 

The idea of an Endless Ascent is bigger than dZi or the Trois Etapes, however. “Our goal is not just to raise money for our Deep Development work in Nepal, although that’s certainly needed,” added dZi co-founder and president Jim Nowak. “Partnering cycling with charity is just one of the dramatic ways we can draw support for underserved communities to make a positive difference.”

Learn more and find out how to donate to the U.S. dZi Foundation team as they compete against the U.K. dZi Foundation team and 12 other pro-am teams at endlessascent.org.

Studio Velo Women's Team Takes 2nd in Rapha Prestige Race 2013 & QOM

A huge congratulations to the Studio Velo Women's Team who took 2nd place in the annual Rapha Women's Pretige Race here in San Francisco.  One of 18 teams to compete in this 122-mile, nearly 13,000 foot climbing race, with a start and finish at the Rapha Cycle Club in San Francisco, the Rapha Women's Pretige Race is by far and away one of the hardest team races around. A true challenge of teamwork and toughness, the SV team rode the entire race with no flats, no mechanicals and no fights to arrive in under 9 hours. 

 

And a big congrats to ERIN WERNER (shown center above in Rapha Women's Gilet), who won the QOM (Queen of the Mountain) on Mt. Vision, one of the most challenging climbs here in Marin County.  The Mt. Vision segment is shown here:

 

 

The team, shown below, started at 8am and in perfect cycling conditions, made their way over the iconic Golden Gate Bridge together. What's most significant about this moment is their ability to return over the bridge together nearly 8 hours later. 

Moments before the team departed from the Rapha Cycle Club, it was evident that the secret to sucess on this particular day was the ability to get along and work together.  Well done ladies. You made us all proud!