Rapha Summer Sale at Studio Velo

Rapha Summer Sale at Studio Velo
StudioVelo-Black
 
 
divider.gif  
Rapha Summer Sale Begins!
 
 
divider2.gif  
Raphacloseup

Your favorite brand up to 40% off!

The sun is out, the weather is great and Rapha gear is on sale!

Summer is almost over but it could possibly be one of our favorite times of the year. The Rapha summer sale is now on and select items of their premium products are up to 40% off.

From head to toe we have the best of Rapha at amazing prices right now! Anything from their top-of-the-line yak leather cycling shoes to their Trade Team Caps, you won't want to miss out on these great deals.


To check out our awesome selection of Rapha Summer and a few Winter items on sale right now see our Rapha blog for what we have left in stock. Call the shop today to place your order (415) 380-1882 or email us at sales@studiovelocycling.com.

Also, be sure to check us out online for cool new products, sale items and our Bike of the week!
spacer.gif
 
divider2.gif  
Jerseys

From Merino Wool to Super light, eyelet Sportwool™ these jerseys are perfect for a range of climates.
 
LWPTTRCJB
The Lightweight Jersey, Trade Team Jersey and Club Jersey all pictured above are all 25% off now! See available sizes and other sale items here.
 
divider2.gif
Jackets
Rapha Transfer Jackets, Rain Jackets and Softshell jackets all 15-40% off now!
TJGWRJNTSTJ
Prepare for the cold and rainy season now! See available sizes and other sale items here.

divider2.gif
Shorts
From boxers to 3/4 shorts ride or hang out in complete comfort thanks to Rapha!
Jean  Boxer  boxergrey 34short
Team Sky Jeans and other great Rapha bottoms are highly discounted, don't miss out! See available sizes and other sale items here.
 
divider2.gif
 
Accessories
Can't get enough of Rapha accessories? Neither can we. Stock up on all your favorites today!

Shoeblacksocksshoewhite
Rapha cycling shoes now up to 25% off and City Riding Socks 40% off! See available sizes and other sale items here.

divider2.gif
   
sky
Added Bonus!

In celebration of their win at the Tour de France this year, all Team Sky Apparel is still 15% off!
 
team_sky-landing_logo
divider2.gif
Be sure to follow us on Twitter and 'Like' us on Facebook for our weekly updates and discount codes!
 
divider2.gif
 
Get social with us!
 
facebook.jpg
 
linkedin.jpg
 
twitter.jpg
 

 




Click to view this email in a browser

If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe

Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

Read the VerticalResponse marketing policy.

Try Email Marketing with VerticalResponse!

Team Studio Velo / dZi Foundation Wins the Trois Etapes 2013

The Trois Etapes 2013 Pro-Am race was a special victory for our ENDLESS ASCENT team. We entered last year's inaugural TE 2012 competition with great expectations. Last year we successfully raised over $120k for our charity partner the dZi foundation and finished  sixth in the race. We were motivated to return this year, to improve our performance and to raise even more money for charity. 

What Is Your Endless Ascent?

The Endless Ascent awaits the SV/DZI team

The Studio Velo/dZi Endless Ascent team was ready to rock!

Smile for the TV camera!

The beauty and challenge of the French Alps and Trois Etapes 2013 awaited us each and everyday for 4 days. 

An Endless Ascent takes total teamwork, commitment and panache. 

Winning on the Col de L’Iseran for the village people of Nepal! 

 

It's TV time with podium girls!  Life is good! 

Our committed Endless Ascent team was victorious on every stage and finished on top of the podium at Trois Etapes 2013! Thanks to everyone who supported us as we raised nearly $200k for the dZi Foundation who is doing great work with the remote village people in Eastern Nepal. We salute all of our supporters and the Studio Velo cycling community for believing in us and this great cause.

Summer Sales and New Arrivals at SV!

StudioVelo-Black
 
divider.gif
Summer Sales & New Arrivals
divider2.gif
Fotor0725153654
Let us set you up.
Summer has hit us and we can't seem to make it slow down. Here at Studio Velo we are trying to share the summer love by bringing in some great new Taylor Stitch items.

A special congratulations to Studio Velo Founder, Scott Penzarella, and the rest of the dZi Foundation US team for placing first and dZi Europe for taking second in the 2013 Trois Etapes race in France! Great work men, we are very proud of you!

We are also offering some HUGE discounts on some of our top brands including Rapha, Light & Motion and Taylor Stitch!

Visit our website for blogs and our Bike Of The Week! Also, be sure to check out all of SV's cycle trips we have planned for this year.
spacer.gif
divider2.gif
New Taylor Stitch!
Ever since we first laid eyes on Taylor Stitch, we have been in love! Made in San Francisco and fit to perfection, you will never want to wear anything else again.

New in the Summer Madras are made from 100% organic cotton, the perfect lightweight and breathable long sleeve button down shirt.

Also, check out the Blue Oxford Jack and White Oxford Jack now 30% off! Pair them with the Kurabo or Nisshinbo Copper Jean.

divider2.gif
Studio Velo & Taylor Stitch
As we flip through patterns and fabrics we can barely contain our excitement for the new Taylor Stitch custom for Studio Velo!

Judging from our last run of custom shirts with TS, you will not want to miss out on what is to come. Stay tuned for the new goodies to drop soon!
Check out Taylor Stitch for Studio Velo here!
  Madras
spacer.gif
divider2.gif
 
IMG_2044
15% off all Sky apparel
We would like to congratulate Team Sky on an epic Tour de France win this year!

To celebrate their vicotry we are offering all Sky apparel at 15% off!
cropSky
divider2.gif
Save on select Rapha apparel!
We also have an awesome selection of Rapha Summer and a few Winter items on sale right now!

We have Pro Team Jerseys, Women's Club Jerseys and more, get them before they are all gone!

See our Rapha blog for what we have left in stock and call the shop to place your order (415) 380-1882.
raphalogo
  divider2.gifAll Light & Motion up to 30% off!
For a limited time only you can pick up one of these amazing Light & Motion headlights, traillights, and commuter combo kits at up to 30% off!

Enjoy discounts on the Seca 1700, Seca 800, Urban 550, Urban 200, Vis 360 and the Commuter Combo!

 

 
divider2.gifWhat's New at SV

Follow us on Facebook and Twitter to see what's new at Studio Velo.

Check us out online to see some behind the scenes snaps and great new builds coming through SV
daily!

divider2.gif
Get social with us!
facebook.jpg
linkedin.jpg
twitter.jpg

 


Click to view this email in a browser

If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe

Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

Read the VerticalResponse marketing policy.

Try Email Marketing with VerticalResponse!

LOVE WHAT YOU DO & DO WHAT YOU LOVE

When friends and clients ask me why Studio Velo entered into the travel business with SV:Travel, now in its fourth season, I typically respond with a three-fold response: I wanted to travel more, to rides the great rides of the world, and to return with exciting stories to tell, photos to share and cultural learning to embrace in everyday life.  There is nothing more valuable to the staff at Studio Velo than to share rides, meals and experiences with friends and clients alike-- both home and abroad. 

 

Over the past month, I have been based between Spain and Italy. The month began with two, seven-day SV:Travel cycling trips to Piemonte, Italy, a cycling mecca beyond comprehension.  Subsequently, I headed south to scout out some new rides in Tuscany and Umbria, staying at one of the most incredible estates inTuscany, Borgo Pignano.  Thanks to a Studio Velo client’s super gracious invite and hospitality, this was quite an experience, one I hope to share with SV clients in 2014. 

.

 

By the time I had finished the first two weeks in Italy, I had gained over 2.5 kilos. Despite riding nearly 1,000 miles and climbing over 45k feet over this period, I grew a nice "panna cotta" belly, as my wife says, and never felt better. It's hard to believe one can gain so much weight riding so many miles day after day. 

I had crashed once (never a fun thing to do early in a cycling trip), learned more Italian along the way, and drank way too much vino-- is that possible?  The adventure was full of ups and downs, but all in the all an incredible adventure..  Never regretting a moment, I was, however, genuinely looking for a bit of rest from the bike. Despite this desire, it was time for the next adventure to begin. 

 

A hot, desert-like region once conquered by more Mediterrainean cultures than nearly anywhere else in Europe, full of remote, old-world roads, the southern part of the Iberian Peninsula proved to be an area with a considerable amount of promise for a cycling trip. Having completed my graduate studies in Sevilla, Spain, many eons ago,  I was somewhat familiar with the remote white villages of Andalusia and wanted to return back for a look at a possible 2014 cycling adventure. This place was paradise.

 

 

 

After 7 days of scouting, the ingredients for an epic cycling trip were complied and it was time to heard north.  Next came a short trip to Barcelona, the  launching point for my return to Italy in preparation for the upcoming pro-amateur race in France (To learn more about the Trois Etape race, check out www.endlessascent.org).   

 

Upon arriving to Barcelona, I decided on a whim to reach out to Javier Maya, the brainchild behind the most incredible cycling store, PAVÉ.  It was over the course of two days that I was reminded why we do what we do, why we launched SV: Travel and why we strive to impart the best of Europe with our clients back home in the US.  

 

I sent Javi an email Friday evening to let him know that I was in Barcelona. Within 5 minutes, he effectively planned an epic weekend of riding while extending an incredible invitation to shares meals with his family, meet some friends and ride two amazing rides in the outskirts of Barcelona and in the Penedes wine region. 

 

 

 

 

It was 7:45am the next day and Javi was in the lobby of the Barcelo Sants hotel, taking my bags in hand and walking me to his van. (Take note, he too has a Mercedes Benz. Both shops have good taste I guess)  After a quick change, Javi in his PAVÉ kit, me in Studio Velo, we set off for a 4.5 hour ride.  Like all good, type A cyclists, Javi began with stout 325 watts effort up the first of many climbs of the day.  But like any stand-up shop owner, he saluted and talked briefly with many a client along the way.

 

By the time we hit the false flat at the top, I had averaged over 335 watts for far too long, killed my legs and was hanging on for dear life.  This guy was no joke. Former Ironman triathlete, now full-time roadie, Javi Maya is no ordinary  bike shop owner. It’s always a pleasure to ride with other shop owners, but it’s even more of a pleasure to see how an owner can put his 12,000 euro Time ZXRS through the paces while working the typical long hours that we do to live/work this business.

 

 

 

By the time we stopped for a quick coke (yes, I drink coke on hot days and when I have already burned nearly 2,000 calories in less than 3 hours), we had talked about so many industry stories, insights and casualties, I felt like I had been to a two-day industry conference. It was amazing. Here we are, two high-end, customer-centric bike shops half-way around the world from each other, but we had more in common than most neighboring bike shops and owners in the area.  Indeed, we whined about internet sales eroding the brick & mortar stores core business, the challenges of small businesses in general, and the lack of vision with the industry as a whole, yet we continued to remind ourselves that we love what we do. 

 

LOVE WHAT YOU DO & DO WHAT YOU LOVE.

 

 

Loving what you do is the key to the success of any business. And it shows in PAVÉ.  After two full days of riding, I told Javi that I really wanted to visit PAVÉ again.  It had been over a year since I first visited the store and it begged another walk around. Though not open, he graciously brought me over to PAVÉ, just minutes away from the Barcelona Airport and downtown Barcelona.  Few words can sum up PAVÉ.  You must see it to believe it.  I noticed my heart rate starting to elevate, excited by the entire look and feel of the store. I thought Javi was again dropping the hammer on me on the road, but rather he was showing me around with incredible enthusiasm. When one is patient about something, something he/she created, it can be felt. It’s contagious.  I love it!

 

 

Part of me wants to share PAVÉ with you; part of me realizes that at Studio Velo we already share the PAVÉ experience, just in Mill Valley. It occurred to me that PAVÉ and Studio Velo are like Sister Cities, two places that impart an experience, a feeling, an emotion every time you walk in the door.  They share commonalities, whether it be clothing brands like Rapha, bike brands like Time, or coffee machines supporting the slow-coffee movement and cyclist addiction for caffiene.

 

 

 

I invite you to join me for a visit to PAVÉ sometime. Or visit the next time you are in Spain. It’s worth the trip. Ask for Javi, he would be pleased to show you around.

 

 

 

Suspension Components & Eastern Sierra Fall Trip

 
Suspension Components & Eastern Sierra Fall Trip!
StudioVelo-Black
 
divider.gif
Suspension Components & Eastern Sierra Fall Trip.
divider2.gif


ellsworth-evolve-carbon_fe

086-001

LES1
 
What you need to know about suspension.
Here at Studio Velo we love bikes. Whether they are made for the dirt or pavement, made of carbon or metal, we can't get enough!

We pride ourselves in carrying the finest brands on the market, including Pivot, Ellsworth and Independent Fabrication. Each company is at the forefront of mountain bike technology and are constantly working to stay ahead of the competition.

Through our many years of industry experience  and thousands of hours on the trails, we have gained valuable knowledge about mountain bikes and mountain biking.

Here are a few things we think you should know about maintaining your bike. These tips will lengthen the lifespan of your bike and help you get the most out of every ride!


Check out our great selection of mountain bikes and road bikes here. Or stop by the shop to see them in person, take a demo bike for a ride, or talk to us about what bike might be best for you.
spacer.gif
divider2.gif
 
Suspension Components
For maximum performance, suspension forks and rear shocks will require regular maintenance.

Air sprung suspension components require pressure to be maintained properly and regularly. Improperly inflated air sprung suspension components will bottom out too frequently, putting extra strain on the oil damping systems. All forks and shocks rely on rubber seals and o-rings which degrade overtime. Regular maintenance reduces wear on fork legs and shock bodies.


 
035-03071-07
 
Bottom line: Fox and other companies recommend outer seal and oil replacement after 30 hours of riding. We believe every rider should have a shock pump.
 
divider2.gif
   

Hydraulic Brakes
Hydraulic brakes that use DOT fluid, such as Formula, Avid and Hayes should be flushed and re-bled periodically.

DOT fluid is hydrophilic, meaning it absorbs water. Atmospheric moisture gets through the seals and around the pistons of the brake which causes performance to degrade. This can actually produce bubbles in the system as the moisture boils under hard braking.

 
086-009086-010

Bottom line: For best performance of DOT systems, consider changing the fluid and replacing the pads at the same time.
 
divider2.gif
Suspension Pivots and Linkages

Suspension pivots, linkages, and shock bushings that are not maintained can cause extra wear on the bearings and mounting points. Often, unmaintained pivot hardware will seize to the bearings, causing creaking. Commonly, unmaintained bearings will develop play. This can cause them to literally fall apart as the balls corrode and lose surface area.
 
429Carobn-BoltsZoomIMG_1923
 
Bottom line: Suspension pivots and linkages should be disassembled, cleaned, have bearings inspected, greased or treated with loctite, then re-assembled to torque spec once a year. Or more often with wet riding.
divider2.gifSV:Travel's Eastern Sierra Adventure - Fall 2013
Join us on one of our favorite local trips to the High Sierra of Eastern California.

We have put together a biking adventure that includes some of the most majestic and challenging cycling available anywhere. This 4-day trip will inspire and excite you from your bike while our professional chef serves up the most delectable meals.

Learn more and sign up online here!


Fotor0711181326 2
 
divider2.gif
Stay tuned to our weekly emails for hot sale items and weekly tips. Also, visit our website for blogs and our Bike Of The Week!

divider2.gif

 
Get social with us!
facebook.jpg
linkedin.jpg
twitter.jpg
 



Click to view this email in a browser

If you no longer wish to receive these emails, please reply to this message with "Unsubscribe" in the subject line or simply click on the following link: Unsubscribe

Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

Read the VerticalResponse marketing policy.

Try Email Marketing with VerticalResponse!