KASK Helmets now at Studio Velo!

     
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KASK Helmets now at Studio Velo!
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Ride like a Pro!
Here at Studio Velo we are ecstatic to introduce KASK Helmets to our select lineup of cycling apparel!

All KASK products are 100% made in Italy and passed through the most rigorous safety and quality tests of the KASK’s distinctive CSD Project – Comfort-Safety-Design.


Maintaining a perfect balance between technological excellence, functionality, safety, and attractive design in their products, KASK, has made huge strides in the cycling community.

Stay tuned to our weekly emails for hot sale items and weekly tips. Also, visit our website for blogs and our Bike Of The Week!
 
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The Mojito.
The Mojito is the most compact and lightweight helmet in the Kask cycling range. Thanks to the reinforced in-mold construction, the Mojito is every bit as crash-proof as it is comfortable. Featuring Kask's superlative, Up-N-Down double-pivot fitting system for a supremely dialed fit not just over your head, but on the back of your neck as well.
 
See more details and purchase your Mojito here!
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The Vertigo.
The Vertigo is Kask's top of the line road helmet. Italian leather straps coupled with 3D Dry padding provide ultimate comfortability.

An innovative internal strengthening frame offers greater mechanical strength keeping you safe all ride long!

See more details and purchase your Vertigo here!

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spacer.gifdivider2.gifMountain Bike Season!
- Pivot Cycles are in! Looking for a new mountain bike? Look no further! With Pivot's wide range of top of the line bikes you are sure to find the perfect fit.
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- Take a look at your shoes! Are they broken down, old or just plain uncomfortable? Good shoes can make a huge difference in your ride. See select range of mountain and road shoes from Sidi and Mavic here!
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- Train Better! Our Garmin Edge 810 and Edge 510 are now on sale! Learn how to use heart a rate monitor and zones to improve your cycling. Also, map out your last ride and try to beat previous times!
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divider2.gifTravel with SV!
Couldn't make it on one of one of the SV:Travel Trips so far this year? See what you are missing on the Studio Velo Cycling Trip Photos page.
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Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

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Built to Succeed: Studio Velo & Our Beloved Sprinter

Building Business and Customer Loyalty

 

When Studio Velo, a high-end bicycle shop in Mill Valley, California, wanted to give its business a competitive edge, it created SV:Travel. “Our new division lets us offer our customers on-the-road travel adventures that create community, strengthen customer loyalty, and drive sales,” says founder and owner Scott Penzarella. “And the focal point of that experience is our Studio Velo Sprinter.”

 

The qualities and capabilities Sprinter provides Studio Velo are important to all its clients, but especially to those attempting their first long distance rides. “From the moment you depart to the moment you arrive, the Studio Velo Sprinter becomes your home away from home. It’s what you see from the distance, awaiting you at every turn.

It’s the safety blanket for our clients and our staff on a long, challenging ride down the California coast,” Penzarella says. “Purchasing the Sprinter was far and away one of the best decisions we made in SV:Travel’s first years of operation, not only for our business, but for the experience of our clients.”

 

 

 

 

 

Mercedes-Benz Sprinter: My Sprinter, My Way

 

Studio Velo’s Sprinter is built on a 2500 High Roof Passenger Van with 144-inch wheelbase, and it’s routinely put through its paces on cycle adventures of one to four days duration in all kinds of conditions across a wide range of terrain. It’s outfitted to please Penzarella’s demanding clientele, sporting custom cabinetry, a full mobile kitchen for the professional chef who accompanies every trip, even a wireless hotspot. The front and rear receiver hitch mounts

welded to the chassis support bike racks, equipment racks, and portable work stands, adding important practical advantages to the comfort and luxury features. On-the-road bike repairs and adjustments are handled with the same aplomb as the gourmet meals and café lattes are dispensed.

 

“The Sprinter provides comfortable seating for the long drive home and ample storage for gear and equipment,” he says. “It easily tows our trailer with up to 14 bikes with incredible fuel efficiency, and its driving prowess over the long, windy roads we travel is unbelievable. In short, it does it all.”

Yeti Clearance Sale at Studio Velo!

 
Save up to 50% on 2013 Yeti Bikes!
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Save up to 50% on 2013 Yeti Bikes
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Yeti, Yeti, Yeti.
 
The 2014 season is rapidly approaching and we are making room for new models. For a limited time only we are offering some of Yeti's top 2013 models 30-50% off!

Now is your chance to swoop up one of the industries top performing bikes at bargain prices!

Orders out-of-state will be charged $150 for shipping.

Check out all winter sale and clearance items here!


Also, visit our website for blogs and our Bike Of The Week! Stay tuned to our weekly emails for hot sale items and weekly tips!
 
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ASR 5
Light and stiff, this is a great trail bike. Made with an aluminum front triangle with a carbon rear triangle. Come try out our demo and see why this is such an awesome bike!

 
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Check out the ASR 5 here!

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Everything about the frame screams speed and efficiency, the perfect blend of carbon that is able to take a beating on the trails but remains super lightweight.

 
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Check out the ASR Carbon here!
 
  
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The Big Top is a well reinforced aluminum hardtail with a carbon rear triangle. Surprisingly nimble and quick, those technical sections just seem to melt underneath the bike.
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Check out the new Big Top here and the demo Big Top here!
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Weighing in at a svelte 6 pounds while still boasting 6 inches of travel the light weight of the frame coupled with Yeti's new Switch Technology makes this one of the most capable all-mountain rigs on the market. If you want to get to the top of the climbs first and then put even more time into your friends on the descents, this is the bike for you.
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Check out the new SB-66 here and the demo SB-66 here!

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SB-95
It took Yeti three years and countless prototypes to create a bike that we feel embodies the characteristics of a true Yeti trail bike. It has loads of tire clearance, corners quickly and descends technical terrain confidently - while still reaping the benefits of its 29'' wheels.
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Check out the SB-95 here!

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Winter Clearance
Long sleeve, tights, gloves & more!

Don't forget to check out our clearance section for top-of-the-line gear brands you like and prices you'll love!

 
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Also, new and discounted Rapha items at Studio Velo now! Call or email (kyra@studiovelocycling.com) at the shop today to place your order! (415) 380-1882

                   

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Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

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Why does a cyclist climb a mountain? Because it is there, right?

 

Does the same cliché spoken by many mountain climbers apply when a cyclist climbs a mountain because it is there?  I think perhaps it does.

Over the past four days, a group of cycling enthusiasts tackled some of the hardest climbs in the entire United States-- if not some of the hardest climbs in the world.  Why you ask would one seek out to climb over 30,000’ feet in less than 4 days?  Why would one endure the staggering heat of the Owens’s valley while seeking to climb over 6,500’ to summit White Mountain Road at over 10,000’ high?

To some it’s a mystery; to other’s it’s the challenge and the rewards that come with it.  To talk about this area of California doesn't do the area justice. Indeed, if you want to learn more about this area, you can just as easily read Cadillac Desert.  I think it's much more interesting to learn about this fine place in the world by meeting the people, the SV fan club if you will, who just spent four days with us at SV: Travel. 

Allow me to introduce you to  the 10 riders who “conquered” the high mountains of the Eastern Sierras of California this past weekend.   These are the ten riders who joined us on our semi-annual trip to one of the world’s great wonders -- to cyclist and to all who visit this incredible area.

 

 

First and foremost, coming all the way from Dallas ,Texas, is Kevin, avid cyclist and Ironman tri-athlete whose most challenging hill climb is the overpass  near I-35. Wanting to test the limits of his physical and mental abilities, Kevin came to the Eastern Sierras with his game face and Texas twang.

 

 

Recent graduate of his first double century, Dean, who returned for his second consecutive year, came bad to experience the “glory through suffering," a phrase we don't use loosely here at Studio Velo. If Dean says there's pleasure in suffering, there must be just that (see below). 

 

 

 

Bill, the only Studio Velo client to join  us for each and every Eastern Sierra trip since our first trip 3 years ago, never seems to get enough of "its magestic beauty and kick-ass challenging climbs. Both match anything I have ever done in the past and both take my breath away," he reminds us. No one knows this place better than Bill and it will never be the same without him. 

 

 

 

Brian, Muir Beach resident and daily bike commuter nearly every day to San Francisoc, comes for the inherent “challenges against the most demanding climbs in the world.”  To our dismay, he sure makes it look easy, taking the KOM each and every day with a smile on his face and a homemade vegan bar in his pocket! 

 

 

 

 

Steven,  having heard about these trips for years, he sought out one of the most demanding trips in an effort to see how hard he could push himself. After day two, he shared “After doing over 9 Ironman races, this is the hardest thing I have ever done.”  Well, if doing something this hard makes him look this good climbing up White Mountain, then he probably needs to come back. Well done Steven. 

 

 

Video producer and world traveler, Scott joined us from Scottsdale, AZ – a nine-hour drive up to Bishop.  Ready for the heat but perhaps not the hills, Scott was introduced to the “big boy” climbs of the Eastern Sierras. And he did them in style and grace. 

 

 

Steve, soon to race his first Master’s Cat 5 road race this coming weekend, sought out “the best way to reset his fitness bar” while at the same time learning what it means to really suffer on the bike…. with a smile on his face and full of Pie. Raising the bar, while raising a fork.

 

 

Taylor dreamed of riding in the Alps one day.  Notwithstanding the need to travel so far, he sought out what are actually harder, steeper and longer climbs than some of the most infamous Europe has to offer.  With a little bit of welcomed coaching and encouragement by the SV Team, he thrived and thanked us for it. 

 

 

SV:Travel veteran, Dillon,  wanted something new, something more challenging than all of the great rides he has done before.  Though  a 7-hour drive stands in the way for most weekend riders, Dillon “begged” for something his legs never knew they could conquer. His favorite climb, and what he called “epic” not only for the climb itself  but the scenery that surrounds it, is White Mountain, a climb that leads you into the heard of The Bristle Cone Pine Forest, home to the oldest trees on earth.

 

 

Testing himself to his limits and perhaps beyond, Dave was, as he put it so kindly,  “inspired by not only his fellow riders, but by the sponsors of the trip.”  On SV: Travel trips, it’s never about age, but rather about spirit, enthusiasm and desire. Dave has all three. 

 

 

 

An eye “wide opened” by the beauty and grandeur of this area, Luke, SV mechanic and SAG extraordinaire for this year’s trip, has already begun planning a return trip.  He'll be bringing his fishing pole and downhill bike! 

 

 

Living vicariously through Luke, of course, the entire group of this year’s Spring Eastern Sierra Cycling Adventure hopes he gets some pie… high in the skies of beautiful California.

 

Scott & Chris – SV Guides

 

 

 

 

 

Things are heating up!

 
Things are heating up!
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Things are heating up!
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So hot.
Summer has hit the West Coast and we are loving it! So pull out the lycra and hit the road.

We have all NEW items from Capo, Rapha, Giordana, Mavic, Sidi & Lazer and we can't get enough! For our friends still living in the cold we have tons of great winter apparel on sale now.

In this week's email we want to give another special shout out to the Studio Velo Women who placed 2nd in this years annual Rapha Women's Prestige Race!

Also, visit our website for blogs and our Bike Of The Week! Stay tuned to our weekly emails for hot sale items and weekly tips!

 
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New Taylor Stitch!
New Studio Velo Mechanic Shirts from Taylor Stitch now available! Clean cut and stylish these are the perfect mix of quality, comfort and durability. The standard size tends to fit a little tighter due to the heavier fabric.

Donning a subtle SV logo on the back and tag at the bottom these versatile shirts can be worn wrenching on a bike or out to dinner.

We are very excited to team up with Taylor Stitch once again and even more excited to share with all of you! Check out the new Studio Velo Mechanic Shirts and all other Taylor Stitch clothing here.


 
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Pickwick-Grape

Brooks England for SV

With over a century of tradition and history Brooks England has become an icon in the cycling world. From saddles and bartape to packs and grips, they have perfected the classic and function cycling accessories.

Found on almost every Studio Velo employee, the Pickwick Backpack is the commuting cyclist dream! This versatile canvas roll-top backpack is made from water-resistant cotton and genuine Brooks leather trim. Also featuring one secret pocket and one extra compartment, both hidden on the back of the bag, completed with waterproof zips.

Pack a change of clothes and your laptop and head out on your bike with comfort and ease.

Check out Brooks England and the Pickwick Backpack here.
 
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- Rest Days. It is the time of year with a lot of tough group rides and training. Make sure you are taking that extra day off to rest and recover. Go outside, put your feet up and enjoy the nice weather, you deserve it! Also, be sure to try out Osmo's Acute Recovery mix for after long rides and training days.

- Clean Bike. Riding a lot? Make sure to clean your bike once a week. It is a great way to avoid issues from grime and keep your bike running like brand new!

- New Scenery. Join Studio Velo on one of its upcoming trips if you are seeking new rides and new views. Coming up is the epic, annual Eastern Sierra trip.


- Map It Out. Take your Garmin with you and download maps from other online or other users so you don't have to worry about getting lost!

 
divider2.gifThis May 11th Studio Velo/MCBC Dinner 
Saturday, May 11 @ 6pm

We have a few spots left for our annual MCBC dinner at The Station SF. As riders who use Marin County roads most days, I trust you understand the benefit of supporting the Marin County Bicycle Coalition.  And, of course, you get to eat Chef Chris' 4-course meal accompanied with great wines from Velo Vino!

I hope you will support Studio Velo and MCBC by signing up for this great night out!

**Note, the SV van will be leaving Studio Velo at 5pm if you want a lift to/from the city**

Details:
This Saturday, May 11 @ 6pm

Treat yourself to a 4-course, 5-star meal prepared by Chef Chris Dressick and support the non-profit that is transforming your Marin bike riding.  

Location:  The Station SF, 596 Pacific Avenue, San Francisco.  Doors open at 6 PM, with dinner, wine and dessert ending by 8:30 PM.

Sign up and see more info here.


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Studio Velo
31 Miller Ave
Mill Valley, California 94941
US

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