Quarq was founded in 2006 by Jim and Mieke Meyer. Jim wanted a power meter for training but couldn’t find one that fit his needs or budget. So, with his background in mathematics and passion for tinkering, he decided to start his own power meter company. The next year Quarq demonstrated prototype power meters at InterBike trade show in Las Vegas. In June 2008, the company shipped its first power meter. The CinQo, pioneered the tool free replaceable battery and was one of the first power meters with ANT+™ wireless communication.

In 2011, Quarq officially became part of SRAM LLC. SRAM’s expertise in mechanical and electrical engineering helped to deliver the groundbreaking SRAM RED Quarq Power Meter, which remains the first and only power meter in a groupset.

Today, the power meter is now an essential tool for pros as well as thousands of riders seeking to reach their potential in training, races, centuries or 'sportive events. Quarq power meters are proven in the ProTour, Ironman, ITU and World Cup Cyclo-cross and MTB, as well as victories in the world’s top cycling and triathlon events including the Elite Men’s Time Trial and Team Time Trial at the 2012 UCI Road World Championships and Pete Jacobs’ runaway victory at the 2012 at Ironman® World Championship in Hawaii.