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It's 1973, and cycling shoes are still leather-and-wood soled laceups with nail-on cleats. Until SIDI debuts the first shoes to feature adjustable cleat position, the first real innovation in cycling footwear in more than 60 years. Six years later, SIDI introduces the first nylon-soled cycling shoes, effectively ushering in the modern era in cycling footwear.

Today SIDI puts rider fit and performance foremost, and the results speak for themselves. More UCI wins, world championships and classics are won in SIDI cycling shoes than any other brand.