KAYSER & CO TAKES ON NAHBS
- Kayser & Co Meets Moots -
Following your passion, one design at a time.
When Joe Kayser, founder and CCO of Kayser & Co, defines success in the world of media and product design, it’s not always for brand powerhouses like Adidas and Hoka One One. From time to time, Joe gets a chance to collaborate on a design that is very close to his life passion, in this case it is cycling and paint design.
In the lead up to the annual North American Handmade Bicycle Show (NAHBS), our good friends at Moots Cycles, makers of the finest titanium bicycles in the world for the past 35 years, approached Studio Velo with project bike opportunity for the show. Custom-painted by now world-famous Rudi of Black Magic Paint in Portland, OR, the Kayser & Co “project bike” was an expression of art, science and engineering. According to Joe, his “rolling business card,” was the ultimate expression of passion and work.
Initially, Joe came up with a rendering of the design for his dream bike design and sent it to Rudi. Moots then began production on the etched Routt frame to Joe’s specifications and sent it over to Rudi to bring Joe’s design to life. Finally, once the frame, fork, stem, and seatpost were painted, the masterpiece frame was assembled by pro mechanic Sal Rappa piece here at Studio Velo. The Kayser & Co. Routt is truly an artistic masterpiece made possible by the collaboration of Kayser & Co. design, Moots frame building, Black Magic Paint, and Studio Velo bike building expertise.
As both the author of this piece and the photographer of the project bike, I can tell you it’s been an incredible pleasure to watch this project come to life, from the early rendering by Joe to Black Magic’s video clips throughout the painting process. This project has truly defined the bespoke build process redefined here at Studio Velo.
Everywhere I look on the frame and fork has the potential for a great photograph. The razor-sharp lines, consistency in the colors, perfect text, and even touches of paint in the headbadge culminate into this breathtaking work of art. The precision and attention to detail of the paint job creates an unbeatable aesthetic. For me, the art of photography is largely about finding the beauty in the world around me and presenting it in my own way. Making my own photography out of someone else’s artwork provides its own challenges and opportunities. The paint job on this Moots is the best content I could possibly ask for. The bike is such a neckbreaker that it spurred multiple conversations just in the couple minutes it took me to walk it across the street here in downtown Mill Valley to shoot it against another backdrop. Doing justice through photography to the incredible work of Kayser & Co., Moots Cycles, and Black Magic Paint has not be easy, but I trust you, the reader, will agree, it’s been worth the price of admission.