Mill Valley Shop

• The Bikes
• About Us
• Philosophy
• Location
• SV Women's Cycling Store

About Studio Velo

Studio Velo is the Bay Area's Premier Cycling Retailer located in Mill Valley, CA. Our focus is on custom and production bikes and we feature some of the most exclusive brands in the business including Cyfac, Guru, Independent Fabrication, Ridley, Yeti, Pivot and Ellsworth. To compliment these brands and to embrace the lifestyle of riding, we have selected some of the finest performance apparel and accessories in the industry. We look forward to helping you get ready for the ride of your life!

Studio Velo is owned and operated by three passionate cyclists. Scott Penzarella, a European-trained bicycle technician. Colin Beardsley, a national-level racing cyclist and 15-year shop mechanic. And Chris Reed, an 8-year shop manager with exceptional experience with both road and mountain bikes. Here, service takes many forms. But riders and their bikes are always treated equally – with respect and love.

Scott Penzarella

Scott is the concept founder and general manager. Scott developed both his business and bicycle technician skills in Spain. His Masters degree in international business from ESIC (Escuela Superior de Gestion & Marketing) in Sevilla, Spain, confirms his expertise in cultivating long-term and professional relationships, directing brand success, and using a multifaceted skill set to drive business growth.

Scott founded Bike-Rx™, now Studio Velo, in 2003 after a successful stint in an import partnership. A well-rounded competitive cyclist, Scott passionately competes in MTB, cyclo-cross, and road competitions.

Colin Beardsley

Colin is a former professional road racer and a fifteen year veteran pro bike manager and mechanic. During his racing career, Colin was nationally ranked, racing for McGuire Pro Cycling, Metromint, and Squadra Ovest, among others. He trained under many well-known cycling coaches including Dario Fredrick and Ashley Powell.

Colin's extensive experience in competitive cycling and the bike industry is complemented by his innate ability to communicate to customers the complexities of the latest cycling technology.

Chris Reed

Chris joined the Bike-Rx™ (now Studio Velo) team in 2007. As a graduate in Environmental Studies from the University of Vermont, Chris brings unique skills and knowledge to Studio Velo. He contributes to the day-to-day operations an invaluable understanding of the dynamic relationship between industry materials and the environment.

With over eight years of experience as a shop manager and technician, few can rival Chris's bike aptitude. A well-seasoned endurance athlete, Chris selectively competes in endurance MTB races while training and commuting daily to Studio Velo.

Chris Dressick (aka Ritchie)

After nearly 15 years of creating culinary wonders in restaurants around the country, from Beaver Creek, CO to Portland, OR and beyond, Chef Chris joined Studio Velo to lead our travel and gourmet food division, SV: Gourmet. SV:Gourmet incorporates the skills and passion of a professional chef and the travel pursuits and expertise of SV:Travel. When not traveling, you will find Ritchie working our in-store espresso bar, organizing the main store or selling the latest bike and gear off the showroom floor. To learn more about Ritchie or his culinary creations, check out his blog with weekly recipes and culinary creations.

Josh Flexman

A Cat 2 racer and highly skilled bike mechanic, Josh returned to his native roots of Marin County in 2010, landing a position as shop mechanic with Studio Velo at the same time. Personal, polite, and highly knowledgeable, Josh fit in right from the start. Whether out on the race circuit or inside the repair pit, Josh offers a wide variety of skills and experiences that benefit everyone around him.

Studio Velo Cycling is Upfront