Mill Valley Shop

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Studio Velo Philosophy

Passion - Precision - Performance

Our business philosophy is based in our belief that cycling offers an opportunity to combine the best elements of our world: time-honored artistry and human craftsmanship; innovative technology; harmony with self and the environment; and quality interpersonal interactions that form the basis for healthy communities and progressive business. Our commitment to the perfect partnership of rider and bike is driven by three core values: 

Passion: Striving for excellence as cyclist, athlete, and human being – with style.

Precision: Applying the highest rigor to assure the best fit for you and your goals.

Performance: Taking your riding, and your living, to a higher level.