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Studio Velo is the Bay Area's premier cycling retailer located in downtown Mill Valley, the epicenter of NorCal cycling.  Studio Velo was founded to provide the highest quality customer service and to offer the best products available in the industry. With this strong, clear credo, Studio Velo and its partners have thrived by delivering on their brand promise for over 12 years.

We focus on custom and production bikes and feature some of the most exclusive brands in the business including Moots, Parlee, Independent Fabrication, Time, Pivot, De Rosa and Shinola. To compliment these brands and to embrace the lifestyle of cycling, we also carry the finest performance apparel and accessories in the industry, from brands including ASSOS, Kitsbow, MAAP, Capo and lifestyle collections from Parker Dusseau and Taylor Stitch. 

Studio Velo is owned and operated by three passionate cyclists: Scott Penzarella, a European-trained bicycle technician, Colin Beardsley, a former professional cyclist and 20-year shop mechanic, and Chris Reed, a seasoned shop manager with exceptional experience with both road and mountain bikes. At Studio Velo, service takes many forms, but riders and their bikes are always treated equally – with respect and love. Come see how our educated, professional and non-intimidating staff can help you make the best purchase decisions in a sport you love. Love what you do, do what you love.