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Studio Velo’s apparel brand partners go through the same scrutiny our bike partners do. Fit and function are paramount. Before anything hits our shelves, you can trust that we have spent time riding and testing it. Design and aesthetics are also important; after all, we want our customers to look great. Our brands are our partners, and we work very closely to ensure we’re delivering a quality experience.



Mount Tam Kits


Celebrating our backyard. We have partnered with Kayser&Co and Velocio Cycling Apparel to create this limited edition kit, paying homage to the roads, trails and views we have here in Mill Valley. From the coast to the ridge, from town to top, this is a celebration of the phenomenal area we are fortunate to have as our backyard.





Velocio: Londonderry, NH

Velocio may be East Coast-based but they have become a fixture in our local cycling community. They have created the best performing women’s line on the market, bar none, and we’ve become huge fans of the men’s products, too. Velocio’s offerings are well designed state-side, and impeccably made in Italy. We love these folks!





Kitsbow: Petaluma, CA

With the brand based in Petaluma, there is plenty to love about this Northern California company. The versatile clothing lends itself to both on the bike and off the bike activities. Merino wool is a key component in many of the pieces, and they still produce several of their items locally. Kitsbow offers a full range of MTB and road apparel as well as casual apparel.





MAAP: Melbourne, AU

Our friends in the Southern hemisphere! MAAP is based in Melbourne and their products are made in Italy. The folks at MAAP live and breathe cycling and their product line is a clear result of that. You’ll find innovative use of materials and equally innovative design aesthetics. MAAP offers most of their products in two different cuts to cover the bases for different body types.





ASSOS: Ticino, Switzerland

ASSOS created the gold standard for cycling shorts in the 1970s, and has maintained this unrivalled position through phenomenal R&D and hundreds of patents. Assos bib shorts are the very best on the market by a wide margin. Further, you will not find a more highly engineered, performance-based cycling apparel line anywhere, including their base layers, rain jackets, and accessories. Swiss engineering and European production deliver excellent fit and finish. Studio Velo is an Assos Pro Shop and you will find the largest selection of Assos products anywhere in the Bay Area at our shop.



Mission Workshop


Mission Workshop: San Francisco, CA

The product line at Mission Workshop includes some of the best and most functional packs for cycling, travel, photography and everyday use all of which come with a lifetime guarantee. They’ve also created an apparel line that includes exceptional casual pieces, cycling, and impeccable outerwear. Studio Velo and Mission Workshop share a passion for making things that are not only good looking, but perform extremely well and last forever; make it work and make it last!